Home--> Articles -->Marketing
Post By liuyuchem on 2008-8-8 6:24:04 [Reads:517]
What about pay-per-click?
Organic ("free" or "natural") rankings are completely different from sponsored ("pay-per-click" or PPC) links. PPC can be an effective part of a brand's overall online marketing strategy, and a lot professional SEO companies work with clients to design PPC campaigns that are both cost-effective and eye-catching. But PPC won't substitute for SEO. High positioning on a relevant keyword search on Google, with its reputation for returning highly relevant results, bodes well for your brand in a way that sponsored links just can't. However, neither is it wise to engage in an all-SEO, no-PPC strategy. Serious online brand marketers get the best results with a comprehensive strategy run by professionals with both the branding and technical know-how to determine the right mix of the two.
What about pay-per-click?
Post By liuyuchem on 2008-8-8 6:24:04 [Reads:517]
What about pay-per-click?
Organic ("free" or "natural") rankings are completely different from sponsored ("pay-per-click" or PPC) links. PPC can be an effective part of a brand's overall online marketing strategy, and a lot professional SEO companies work with clients to design PPC campaigns that are both cost-effective and eye-catching. But PPC won't substitute for SEO. High positioning on a relevant keyword search on Google, with its reputation for returning highly relevant results, bodes well for your brand in a way that sponsored links just can't. However, neither is it wise to engage in an all-SEO, no-PPC strategy. Serious online brand marketers get the best results with a comprehensive strategy run by professionals with both the branding and technical know-how to determine the right mix of the two.