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Post By lsyba on 2008-9-11 20:38:09 [Reads:278]
How to optimize its meta tags?
concerning referencement and optimization, does one always consider two beacons meta:
Meta Description: < meta name = "description" relates =". " / > Meta Keywords: < meta name = happy "keywords" =". " / >
One can add to these two meta-tags the beacon < title>, also important, if non primordial.
How to optimize its title, its description and its keywords.?
1. < title >
The beacon < title > is of a fundamental importance: it plays a key role in the optimization of the page, as well as a role of conversion on the pages of results.
To optimize this beacon, it is necessary to keep these two aspects in head, and to apply them to the formatting.
Try to keep the size of the relatively short title (of the order of 70 characters). To make a too long title, you dilute the potential of every word that finds itself of it. Only the 70 to first 80 characters will be displayed on the pages of result, useless to make longer.
The elements of your title that correspond to the internaut's request will be put in greasiness. Think about to write titles near of the requests of your visitors. the title of this file is not "file#58 advice of optimization of the beacons meta", but "How to optimize its meta tags"?. it is not not for anything.
Formulate your title correctly. Avoid to all price the lists of key words.
The words are considered the on the left like more important: one prefèrera therefore to put the name of its site, or of its society at the end of the title, and no in the beginning.
2. < meta name = does "description" relate =".?
. happy = a brief description of the page!
The meta "description" has, as for the title of page, a role "marketing" since it is used by the motors to illustrate your page in the results of research. She/it also plays a role - more and more light - of optimization.
Useless to pass 200 characters: again you would dilute the few of potential that remains to him. The difficult exercise is the one to write the content of this beacon so that it illustrates and summarize the content of the page perfectly, and either attractive for the visitor.
If it is not possible to you to inform a good meta description, the best advice is not to use this meta-tag of the all. (don't put an empty meta-description: suppress the line!)
3. < meta name = happy "keywords" =".?
. happy = the main key words of the page
The meta-keywords had its letters of nobility there are numerous years: there to inform a keyword was nearly sufficient to position itself/themselves on this keyword (I exaggerate of course, but not so much as that.). Nowadays, she/it is depreciated very strongly. One considers that she/it "doesn't serve to anything."
It is in any case the official position at Google, but it is not necessarily the case for the other motors, where she/it can quite help little a small if she/it is informed correctly. The problem is that one often sees this meta-tag like a "zone to filling to the max". whereas it is necessary to fill it with the biggest precision on the contrary!
Test your page with a tool of density analysis (Outiref for example: last tab). You will see to appear the list of the terms the more often used on your page.
Satisfy yourselves to inform these main terms in your meta-tag "keywords": it is indeed useless to inform the keywords that would not appear in your content. Avoid the repetitions.
4. different meta-tags on every page
The title, the meta-description and the meta-keywords are elements clean to every page. You must absolutely inform a title, a meta-description and a different meta-keywords for each of the pages indexables of your site.
For the title, it is inescapable.
For the two other elements: if you cannot provide a different of it on every page, don't mention any of it, except on the page of welcome of your site.
5. other beacons oriented SEO
< meta-robots >: the meta "robots" permit to inform the robots of that that you allow them to make your page. She/it is only restraining: by default the robots index, follow the ties and put in cache. Useless therefore to inform it < meta name = "robots" relate = "index, follow, archive, all" / > as one sometimes sees some.
Here are the elements that you can inform there:
noindex: the page must not be indexed nofollow: the ties must not be considered (note: they will be followed, but transfer not of positioning potential) noarchive: the page must not be put in cache none: shortened for the combination "noindex, nofollow, noarchive" index : the page can be indexed (#118alue by default) follow: the ties can be considered (#118alue by default) archive: the page can be put in cache (#118alue by default) all: shortened for the combination "index, follow, archive" (#118alue by default) noodp: the data taken in the ODP (Dmoz) must not be exploited for the illustration of the page noydir: the data taken in the Yahoo directory! must not be exploited for the illustration of the page In conclusion, one will notice that the optimization of the beacons meta doesn't get used to the ladle: it is necessary to be precise and to give itself the means to generate clean meta and optimized finely.
The results that one can get by simple optimization of the beacons are less and less interesting. In what concerns me, I made the choice for a lot of pages to privilege only < title >, when the pages in question arrange of sufficiently of content: their description in the SERPses is coherent, and is sufficient to me amply.
How to optimize its meta tags?
Post By lsyba on 2008-9-11 20:38:09 [Reads:278]
How to optimize its meta tags?
concerning referencement and optimization, does one always consider two beacons meta:
Meta Description: < meta name = "description" relates =". " / > Meta Keywords: < meta name = happy "keywords" =". " / >
One can add to these two meta-tags the beacon < title>, also important, if non primordial.
How to optimize its title, its description and its keywords.?
1. < title >
The beacon < title > is of a fundamental importance: it plays a key role in the optimization of the page, as well as a role of conversion on the pages of results.
To optimize this beacon, it is necessary to keep these two aspects in head, and to apply them to the formatting.
Try to keep the size of the relatively short title (of the order of 70 characters). To make a too long title, you dilute the potential of every word that finds itself of it. Only the 70 to first 80 characters will be displayed on the pages of result, useless to make longer.
The elements of your title that correspond to the internaut's request will be put in greasiness. Think about to write titles near of the requests of your visitors. the title of this file is not "file#58 advice of optimization of the beacons meta", but "How to optimize its meta tags"?. it is not not for anything.
Formulate your title correctly. Avoid to all price the lists of key words.
The words are considered the on the left like more important: one prefèrera therefore to put the name of its site, or of its society at the end of the title, and no in the beginning.
2. < meta name = does "description" relate =".?
. happy = a brief description of the page!
The meta "description" has, as for the title of page, a role "marketing" since it is used by the motors to illustrate your page in the results of research. She/it also plays a role - more and more light - of optimization.
Useless to pass 200 characters: again you would dilute the few of potential that remains to him. The difficult exercise is the one to write the content of this beacon so that it illustrates and summarize the content of the page perfectly, and either attractive for the visitor.
If it is not possible to you to inform a good meta description, the best advice is not to use this meta-tag of the all. (don't put an empty meta-description: suppress the line!)
3. < meta name = happy "keywords" =".?
. happy = the main key words of the page
The meta-keywords had its letters of nobility there are numerous years: there to inform a keyword was nearly sufficient to position itself/themselves on this keyword (I exaggerate of course, but not so much as that.). Nowadays, she/it is depreciated very strongly. One considers that she/it "doesn't serve to anything."
It is in any case the official position at Google, but it is not necessarily the case for the other motors, where she/it can quite help little a small if she/it is informed correctly. The problem is that one often sees this meta-tag like a "zone to filling to the max". whereas it is necessary to fill it with the biggest precision on the contrary!
Test your page with a tool of density analysis (Outiref for example: last tab). You will see to appear the list of the terms the more often used on your page.
Satisfy yourselves to inform these main terms in your meta-tag "keywords": it is indeed useless to inform the keywords that would not appear in your content. Avoid the repetitions.
4. different meta-tags on every page
The title, the meta-description and the meta-keywords are elements clean to every page. You must absolutely inform a title, a meta-description and a different meta-keywords for each of the pages indexables of your site.
For the title, it is inescapable.
For the two other elements: if you cannot provide a different of it on every page, don't mention any of it, except on the page of welcome of your site.
5. other beacons oriented SEO
< meta-robots >: the meta "robots" permit to inform the robots of that that you allow them to make your page. She/it is only restraining: by default the robots index, follow the ties and put in cache. Useless therefore to inform it < meta name = "robots" relate = "index, follow, archive, all" / > as one sometimes sees some.
Here are the elements that you can inform there:
noindex: the page must not be indexed nofollow: the ties must not be considered (note: they will be followed, but transfer not of positioning potential) noarchive: the page must not be put in cache none: shortened for the combination "noindex, nofollow, noarchive" index : the page can be indexed (#118alue by default) follow: the ties can be considered (#118alue by default) archive: the page can be put in cache (#118alue by default) all: shortened for the combination "index, follow, archive" (#118alue by default) noodp: the data taken in the ODP (Dmoz) must not be exploited for the illustration of the page noydir: the data taken in the Yahoo directory! must not be exploited for the illustration of the page In conclusion, one will notice that the optimization of the beacons meta doesn't get used to the ladle: it is necessary to be precise and to give itself the means to generate clean meta and optimized finely.
The results that one can get by simple optimization of the beacons are less and less interesting. In what concerns me, I made the choice for a lot of pages to privilege only < title >, when the pages in question arrange of sufficiently of content: their description in the SERPses is coherent, and is sufficient to me amply.